At Strategic Roots we focus on the helping our clients develop a strong foundation for their marketing efforts: strategy, branding, messaging and research. Our core services are outlined below:

Brand Development

Your brand is so much more than a logo. A strong brand can help you set your business apart from your competitors, increase sales, and drive customer loyalty. Whether you are looking to refresh your brand or create a new one, Strategic Roots will guide your team through the brand development process. We’ll help you build a brand strategy that supports your business objectives and creates a long-lasting brand connection with your target audiences.

Crafting Your Message

Creating a powerful brand message allows your target audience to relate to your brand by inspiring them, persuading them, motivating them, and ultimately making them want to buy or support your product or service. We help our clients develop a strong messaging platform including a definition of your business or organization, the value you bring to your customers and your differentiation in the marketplace.

Marketing Strategy

Your strategic marketing plan serves as your blueprint for success – defining “how” you will achieve your goals. Strategic Roots has over 20 years of experience working in partnership with clients to develop and evolve marketing efforts to deliver on their organizational goals. We believe that constantly analyzing the performance of your campaign through data collection and clear measurable objectives, allows us to ensure your efforts are delivering a return on investment.

Marketing Research

Starting with an understanding of the needs and wants of your target audience allows you to craft a successful marketing campaign. Strategic Roots has conducted both quantitative and qualitative research efforts including digital and street surveys. These efforts have created the foundation for successful marketing and brand development.